You don't need to know how a website works but you need to know what is the right design for you!


What a Client should know about website design

Anything is Possible, with Enough Money and Time - well almost!

When a Web designer says no to your request in re-design, as a general rule this is due to the request exceeding the quoted value of the build and they assume you wouldn't be willing to contemplate the extra charges that implementation of your request would accrue or the time that it would take to execute what you're asking.

If you genuinely require it, and they say they can't do it, enquire as to how much time and money they envision your request would require to complete, on top of the agreement already in place. Remember... everything has a price and time is a major factor in website builds. You can't get a site that would normally be charged at $5,000 for a quoted arrangement of $1000.

Web design is NOT print design

On the off chance that you present us with a print plan that you need to reproduce on the website, the first thing you ought to know when working with a Web designer is that Web configuration is not the same as print outline. CMYK colours are used as a for print matter, or hard copy/paper copy.

You may not realise this but PC's don't utilize CMYK colours, they do in fact use RGB which is the screen equivalent.   You can expect the colours you decide to use on your print branding to differ to what can be produced via the screen.  If you hold  printed shading swatch to your screen, it will not precisely match your Web page colours for this reason, but it will be close to the eye.

Typography for the web is NOT the same as typography for print

When designing for web it is not possible to use Kerning but in a restricted manner  we can use Tracking. Justified text will look different in different resolutions and web browsers.

Typeface on the web and print are different. Even thought we have come along way in web design and Google Fonts now provide a uniformity for users, we cannot always use the typeface you want or use the typeface you have utilised on  your hard copy printed matter. We are very limited to what typeface we use on web text.

You're hiring a web designer for a reason

In the event that you have chosen to contract a Web designer - this is on the grounds that you require an expert to help you get your website up and running. Approach your web designer with respect. They are Creative Professionals, not someone on your staff.

Listen to their comments and recommendations, they know what they are about but at the end of the day will try and implement your ideas - good or bad! In the event that you do listen to their advice, you'll have an extraordinary working association with somebody who can make your site all it was intended to be, and then some! 

What are your goals?

State what the principle objectives of your website should be. Is it to assist in the increase of online sales?  Or do you want to expand your database? On the other hand, you may want to just increase your brand awareness?  Sitting down prior to building your website, and defining particular objectives will help your designers and web strategists settle on better choices along the path by providing the criteria to judging success.

Your budget

Define a budget, and pass this onto your web designer.   This will NOT make your designer ensure he spends every last penny but in fact will ensure you get value for money. If you are really not sure what it may be, just say so.

But, if you do have a buget in mind, it's better to state it upfront. Either way, your designer will be able to advise the estimate of your 'want's' but would work better within your budget and help offer solutions for this project. By not knowing what your budget is, intelligent recommendations for reaching your goals cannot be offered.

Have your content ready

Before you begin your search for a web designer or begin your build, prepare as much information and content as you can. This can be done in word documnts.  By having an idea of what you want on your website will help your designer create your masterpiece.  We would recommend you write out your pages, ensure you own the copyrights on all of your material. And most important - make sure all your images are high quality images. 

We've provided a quick checklist to assist you with this process. Gather together your:
    Tag lines
    Written Content for pages
    Any layouts you have in mind

A good place to start for layouts is having a look at your competitor websites, or visit those websites that you find of interest.  Any layout that pleases your eye could go on your own website.  Make note of that websites url address or hand drawn a basic layout to give a visual to your designer.


The best way to get what you pay for is for you to be prepared - as professional web designers we want to give you all the pre-planning advice we can to ensure you feel you have got value for your hard earned money!